A platform for good

At Bauer Media Outdoor, we believe that our platform can be used for more than advertising. As part of Platform for Good, we support initiatives that make a real difference - which is why we are proud to partner with Headspace Denmark on the #SlukSammen campaign.

Headspace is committed to strengthening the mental wellbeing of young people - an area that deserves much more attention. With a strong presence in many of the municipalities where we are present, it feels natural to support and contribute locally where we meet people in everyday life.

Many of our media centres are located close to public transport. That's why we have worked closely with Natteravnene since 2022 to support their work. Natteravnene are committed to making children and young people feel safe in nightlife and public spaces. The adult volunteers who are visibly present in their neighbourhoods are the world's largest franchise-like volunteer concept. We collaborate on campaigns to raise money for the organisation and on further initiatives to promote its important work.

In 2023, Bauer Media Outdoor collaborated with Nordisk Film, Egmont, Ventilen and Lionsgate to invite lonely young people in the metropolitan area to the cinema together. The young people had the opportunity to meet groups of other young people and find a community with social interaction before and after the film. The initiative was based on an analysis from the Danish Youth Council from the summer of 2023, which showed that 31% of young people feel lonely.

Together with the Red Cross, we focus on their social work in local communities. We make a compassionate difference based on local needs and the individual's life situation. The latest campaign is a new angle on Red Cross recycling, where we work together to ensure that Danes' used clothes are transformed into emergency aid and social work.

Pride has been a regular partner for many years, and together we have focused on highlighting their important messages about human rights and the freedom to feel safe, no matter who you are. For example, during WorldPride and EuroGames in 2021, we joined forces to create a campaign that highlighted statements from LGBT+ people around the world about what inclusion meant to them. This was also the theme of the festival, which went under the hashtag YouAreIncluded. With the campaign, we made Pride visible and shared the important statements in all our cities in Denmark.

We also collaborate with Oslo Pride, Stockholm Pride and West Pride. Read more about our work with Oslo Pride here and Stockholm Pride here. We are also involved in Pride in France, Spain, Belgium, Ireland, the UK, the Netherlands and Italy.

In 2018, Bauer Media Outdoor began building shelters to create a shelter from the elements with eco-friendly living roofs and an illuminated place to feel safe when darkness falls. Sedum plants are good at efficiently storing water, making them suitable for a 'life on the roof'. This also means that water runoff from the roof is reduced. Unlike a black roof that absorbs heat, the green roof helps create better air purification and a green oasis in the urban space.