Media goals
National visibility, local relevance or fame. Outdoor media is a natural part of everyday life – in the cityscape, in transit, and along the journey through the city and Copenhagen Airport.
We continuously develop our outdoor media, making it even easier for brands to choose exactly the format that matches their media goals and delivers the strongest possible campaign impact.
National Reach
When the goal is nationwide visibility and maximum reach
National Reach gives brands the opportunity to be present across Denmark with high frequency and documented coverage through a strong mix of:
- Digital National
- Adshel National
- Railboards National
Bauer Media Outdoor has Denmark’s largest digital outdoor network with national coverage, and our national Adshel series sets new standards for reach. Railboards are placed on DSB platforms, offering a unique combination of long exposure time, high attention and strong brand ownership.
Local Reach
When the message needs to be close to people, close to action and close to the decision.
Local coverage places outdoor where everyday choices are made – at shops, transport hubs, educational environments and local urban spaces. This creates proximity, relevance and strong impact.
- Digital Greater Copenhagen
- Adshel Greater Copenhagen
- Railboards Greater Copenhagen
- Digital Address
- Adshel Address
- Railboards Address
- Railboards Copenhagen City
- Adshel Municipality
- Adshel POI
Fame
Fame is for brands that want more than just to be seen.
It’s outdoor that dominates the space, captures attention in seconds and creates experiences people remember.
An even more powerful way to bring campaigns to life is to combine Fame with brand activation, where high passenger flow creates contact and a tangible experience that makes the message more personal.
From the iconic surfaces in the Copenhagen Metro to powerful locations at Aarhus Central Station, Fame unites the biggest, most immersive and creative formats in Denmark:
- Metro Domination
- Metro Screendoors
- Metro Banners
- Spectacular
- Brand Activation
Copenhagen Airport
When the ambition is to reach an international audience in an exclusive, immersive environment.
Copenhagen Airport brings together global brands, local favourites and premium experiences under one roof. Here, passengers move through a unique universe of fashion, design, gastronomy and travel atmosphere – in an environment where attention, willingness to spend and inspiration are at their peak.
Outdoor in the airport gives brands a rare opportunity to be visible within a highly engaged flow of international and Danish travellers.
This is where brand experiences are created that feel exclusive, relevant and uninterrupted.
- Spectacular
- Brand Wall
- Digital Outdoor
- Event Space
