News
Here you'll find the latest insights on media trends, consumer behaviour and effective campaigns. Dive into our analyses, successful cases and industry news that give you valuable insights to strengthen your marketing decisions. We continuously share knowledge so you're always up-to-date on the latest trends and opportunities in outdoor marketing.
Syd For Solen X BMO X headspace
In the lead-up to #sluksammen on 13 September, Bauer Media Outdoor is partnering with SYD FOR SOLEN and headspace to raise awareness of the importance of presence and our digital habits.
Rosendahl Make Moments Matter
Rosendahl brought Make Moments Matter to life with an engaging activation at Frederiksberg Metro Station, inviting commuters to capture meaningful moments.
Fremtidens byudstyr
Milestone arrives in Denmark with its first installations in Gladsaxe and Skanderborg. Built from natural materials, the next-generation bus shelters are designed to enhance comfort, safety, inclusion, and sustainability while supporting greener and more inviting urban spaces.
Historic Step in the Outdoor Industry – New Joint Measurement System
The Danish outdoor industry is taking a major step forward. Ocean Outdoor, Bauer Media Outdoor, and AFA Decaux are introducing a shared audience measurement system powered by live data, delivering greater transparency, accuracy, and accountability across the outdoor market. The goal is to establish a new common currency for outdoor advertising in Denmark by 2027.
When Technology Brings Us Closer Together
3 and Tobias Rahim have joined forces on the cinematic project “Close, No Matter the Distance”, exploring how technology can keep people connected despite being apart. The campaign comes to life through impactful outdoor placements at Aarhus Central Station and Copenhagen Central Station, delivering scale, visibility, and a memorable brand experience.
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Railboards drive awareness and ticket sales for the OMNIA exhibition
Official Media Partner for CIFF
Breakfast Club: Produktlancering 2026
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DSB chooses Bauer Media Outdoor as its new strategic partner
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3 makes a strong impression in the transfer tunnel at Copenhagen Central Station
A Big Bold Beuatiful Journey
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