Rosendahl Make Moments Matter

Rosendahl Creates Brand Experiences with Make Moments Matter

With its new visual identity and brand promise, Make Moments Matter, Rosendahl set out to capture attention in the urban landscape and bring its brand story into people's everyday lives.

At Frederiksberg Metro Station, Rosendahl was present on the platform screen doors for 14 days, complemented by a one-day brand activation featuring a photo booth that invited passersby to pause and capture a special moment of their own. The campaign was not focused on a specific product, but rather on Rosendahl as a brand and the story behind Make Moments Matter.

The activation generated significant interest among commuters. Many stopped to participate, and between 200 and 300 photos were taken throughout the day, often featuring multiple people in each picture. As a result, the photo booth became a natural gathering point within the station and gave travellers the opportunity to become part of the brand story themselves.

The location enabled Rosendahl to connect with a broad audience, including younger consumers and young families in the process of creating their first homes.

“We experienced a high level of interest from commuters at Frederiksberg Metro Station. It was a very diverse audience that wanted to engage with the brand, and it gave us a great opportunity to broaden our brand story”. Lisa Rasmussen, Global Marketing Manager atRosendahl.

A location that matched the idea

Bauer Media Outdoor was selected because the combination of advertising formats and activation opportunities made it possible to create both strong visibility and meaningful interaction with the target audience.

“We already had a fairly clear concept and had done a lot of internal brainstorming. It was really about finding the right partner who could help bring our activation ambitions to life, and Bauer Media Outdoor was the right choice for us” . Lisa Rasmussen, Global Marketing Manager at Rosendahl.

A Collaboration with Many Practical Considerations

Brand activations in public spaces require coordination and approvals from several stakeholders. Rosendahl found Bauer Media Outdoor to be a valuable partner in navigating this process.

“We have had a really good collaboration with BMO. There are many requirements that need to be met when carrying out an activation at a metro station, and BMO was extremely helpful in guiding us through the approval process and ensuring everything ran smoothly”. Lisa Rasmussen, Global Marketing Manager at Rosendahl.