Printing and production
Eco-conscious from start to finish
When you choose to advertise with us, you not only gain visibility in public spaces – you also gain a partner who takes responsibility for the environment. We tailor each campaign to your specific needs while ensuring that you can advertise with a clear conscience.
We base our recommendations for the optimal printing method for your posters on the individual campaign and your wishes. Our approach to outdoor media is not only about visibility, but also about sustainability. We work with Billes Trykkeri, which is both Swan-labelled and climate neutral. Since 2011, the printing company has reduced its climate impact by a whopping 80% and climate compensates 100% for its own CO2 emissions in accordance with the UN's Green Gas Protocol.
And we want to make it as easy as possible for you to buy media from us. That's why we recommend that you leave the production of posters to our experienced team – this ensures both quality and a smooth process.
Swan-labelled production
We collaborate with Billes Trykkeri, which is Swan-labelled, FSC-certified and climate neutral.
Environmentally friendly materials
The paper is Swan-labelled and produced at the Grycksbo paper mill using CO2-neutral production methods.
Complete recycling
At the end of the campaign period, we recycle all posters to give the material a new life.
Offset printing
- Ideal for larger print runs with few designs
- Backside support printing option for depth and stronger contrast when lit
- High start-up price, but low unit price
- Recommended for print runs over 70 posters
Offset 4+3
- Printed with four colours on the front and three on the back.
- High quality for good contrast in the dark
- Recommended for larger print runs/national campaigns.
Offset 4+0
- Printing on the front only. Recommended for larger print runs where you want to keep costs down compared to 4+3.
Offset 4+4
- Printed with four colours on the front and four on the back
- Provides increased contrast compared to 4+3 (though rarely used).
Digital printing
- Perfect for smaller print runs or campaigns with many different motifs
- Printed on the front only
- Can be produced on both paper and plastic
- Low start-up cost but higher unit price per poster
Digital 4+0
- Paper Perfect for smaller customers who want multiple motifs
- Quick to print with a good result.
Digital 4+0 Plastic
- Used for small print runs that need to be up for a longer period of time. Relatively expensive to print, but the result is also exclusive.
Choosing print to production
It should be easy for you when you buy media from us. That's why it's in our interest that you leave the production of posters to us. That's why it's easy and safe to leave the production of your posters to us - or you can choose to do it yourself. It's up to you
Bauer Media Outdoor is responsible for printing materials
We offer printing on 100% recycled paper, which is FSC-certified and fully recyclable, using water and plant-based inks. We encourage you to consider this option whether you plan to print through us or not. Contact us or your specialist for more information on how your campaign can be delivered using this method.
Advertiser is responsible for printing materials
If you choose to produce your Adshel Classic campaign yourself, we have created a complete guide with specifications, templates and delivery information. Here you'll find everything you need to ensure that your material fulfils the technical requirements and is delivered correctly so that your campaign has the optimal visual impact in the chosen locations.