Why Bauer Media Outdoor is the obvious choice
Denmark’s largest digital network: From 1. January, Bauer Media Outdoor takes over the DSB network and becomes Denmark’s largest digital out-of-home provider with national coverage.
Maximum reach: With DSB we reach 80% of everyone in Greater Copenhagen – equal to 1.5 million people in 14 days.
More Danes than ever: Over 2.6 million Danes see Bauer Media Outdoor’s digital screens in 14 days – the highest in Denmark. Young adults aged 15–30 are especially strong: 624,000 see our digital media every week – far more than the 396,000 who see ads on TV.
National Adshel series with record Reach: In 2026 we expand our national Adshel series. Over 14 days it reaches 4.3 million Danes – 82% of the population – giving advertisers a unique opportunity for maximum national visibility.
Outdoor keeps growing: The out-of-home category has reached DKK 507 million year-to-date, an increase of +6% vs. 2024. The digital share is driving growth with +11.8%, while classic grows by +2.6%. (Source: IRM Q3 2025).
High growth in Q3 – driven by digital: In Q3 2025 digital out-of-home grew by an impressive +17.4%. Classic increased by +6.5%, and the total OOH category by +10.5%. (Source: IRM Q3 2025).
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Media
Our outdoor media is present from the moment people step outside – in the cityscape, on the journey through the city, and in front of people moving through public spaces by car, bike, train, metro, plane or on foot.
Digital Outdoor
As Denmark’s largest digital outdoor provider, with an expanded digital platform, new product groups and a state-of-the-art technological setup, we set the standard for digital outdoor in Denmark.
Programmatic Out of Home (pDOOH)
Programmatic Out of Home is automated, data-driven advertising that ensures messages are shown in the right place, at the right time – to the right people.
Media Goals
No matter what your campaign’s media goals are, we have the right outdoor media to deliver on them. National coverage with nationwide visibility, local presence close to action and decision-making, or fame formats that generate maximum attention through iconic locations.
Copenhagen Airport
Global brands, local favourites and premium experiences under one roof. Here, passengers move through a unique universe of fashion, design, gastronomy and travel atmosphere in an environment where attention, desire to buy and inspiration are in focus.
News from Bauer Media Outdoor
Get the latest insights on media development, consumer behaviour and effective outdoor campaigns. Here you can dive into analyses, standout campaigns, inspiring case studies and industry news that provide valuable learnings and strengthen your marketing decisions. We update continuously, so you’re always ahead of the trends and opportunities within out-of-home marketing.
