Digital Outdoor
We offer Denmark’s widest outdoor coverage and deliver the highest reach in digital outdoor advertising.
The modern customer journey unfolds across multiple touchpoints, where consumers move seamlessly through Awareness, Consideration and Conversion. Digital Out-of-Home (DOOH) plays a key role in this journey by delivering high visibility, strong visual recall and powerful support for digital messaging.
With more than 2 million weekly contacts and 624,000 young adults aged 15–30, Bauer Media Outdoor provides a level of digital outdoor reach unmatched by any other provider in Denmark. The flexibility of DOOH ensures you reach the right audience, at the right place, at the right moment.
As Market Leader and Digital Pioneer, BMO offers Denmark’s largest and only documented nationwide digital network — enabling brands to influence consumers throughout the entire journey, from first impression to final decision.
Our digital network includes:
- Digital National: Guaranteed nationwide visibility through 459 screens in more than 40 municipalities
- Digital Greater Copenhagen: Maximum reach and complete campaign coverage in the capital region
- Digital Address: Precision targeting at key locations to influence purchasing decisions at the decisive moment
How to buy digital outdoor
Programmatic buying for Digital Out-of-Home gives you a new, dynamic way to purchase ad space across our digital screens. This solution allows you to plan and buy digital outdoor advertising easily and efficiently nationwide across Denmark.
Why Outdoor Drives Results
Digital Outdoor is built on the same strong foundations as classic OOH, but adds an entirely new dimension of possibilities and impact. Digital screens make it possible to deliver dynamic, data-driven and highly effective outdoor campaigns. From countdowns and product launches to real-time availability in stores, the creative opportunities are limitless.
“Moments of Truth” studies have proven that contextually relevant messaging increases campaign effectiveness by an average of +17%.
Full-motion content and dynamic messaging
With Digital Outdoor, you can:
- Display full-motion content, enabling complex storytelling across multiple creative assets
- Implement dynamic messages triggered by external factors such as time of day, weather, temperature or social media
- Increase campaign impact by up to 17% through contextual relevance
What Digital Outdoor enables for your brand
- Drive strong brand awareness through high reach and frequency
- Keep your product or service top-of-mind
- Use the vertical 9:16 format, which easily aligns with other digital media
- Combine digital solutions with analogue exposure for a unique brand presence
Create relevance that resonates
Changing creatives capture attention far more effectively than static ads. Movement naturally draws the eye and ensures your message stands out in busy urban environments.
With Digital Outdoor, you can adapt your message in real time:
- Time-based content: different messages during morning rush hour vs. evening
- Weather-based content: promote raincoats when it rains, sunglasses when the sun shines
- Event activation: instantly respond to live events and cultural moments
Premium perception that elevates brands
Digital Outdoor is viewed as an innovative, premium format. Brands that use DOOH are perceived as more forward-thinking and technologically advanced a valuable competitive advantage in today’s market.
Digital screens deliver broad exposure in VAC-strong environments such as Metro, Street, Malls and Airport departures, making DOOH ideal for building brand awareness across high-traffic locations.
Flexibility
With up to 10 different 10-second spots, campaigns can be tailored precisely to your needs. This flexibility allows you to activate multiple audiences using different creatives adapted to each specific context.
Cost-effective pricing
A competitive CPM ensures your marketing budget works harder without compromising on impact or quality.
Unique locations
Digital Outdoor gives broad exposure in powerful environments and is ideal for creating awareness across different high-traffic areas.
Metro
Meet your target audience in their daily commute through the Copenhagen metro. Reach thousands of consumers in a focused environment where your message gets optimal attention during the journey through the city.
Airport
Capture travellers at Copenhagen Airport. The airport environment provides access to an internationally orientated audience with time to engage with your message.
Mall
Communicate directly with shopping consumers in the country's largest shopping centres. Meet your target audience in a shopping atmosphere where they are open to inspiration and new products.
Street
Make an impression in the centre of city life on Denmark's busiest streets. The street format ensures maximum visibility and impact as your audience moves through urban environments with high pedestrian traffic.
Digital or dynamic campaign?
All digital campaigns can be either digital or dynamic.
Digital campaigns
The campaign remains unchanged throughout the campaign period. You upload short .mov or .mp4 files to us in advance, which we display at agreed times during your campaign period.
Dynamic campaigns
Dynamic campaigns, as the name suggests, are campaigns that are constantly evolving. The material for such a campaign is delivered as a URL, where you can change the content yourself during the campaign period.
Play Dynamic HTML/HTLM5
We have gathered everything you need for your digital campaign, from browser versions, resolution and formats.
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