Target Groups
Play Adshel: Digital visibility across Denmark
Today, buying online and mobile ads programmatically based on target audiences has become part of the media norm. This opportunity is now available for DOOH too, using advanced audience targeting techniques.
Bauer Media Outdoor uses a suite of data and insight tools, allowing brands to target audiences at each stage in the consumer journey. These tools help uncover key audiences using demographic, socio-economic, behavioural and affinity data.
Bauer Media Outdoor Europe uses the audience intelligence of AdAstra to deliver more effective and targeted campaigns. AdAstra is a proprietary data platform powered by mobile data allowing users to harness real world consumer behaviour.
The power of data and the intelligence provided by AdAstra can be used to select the best possible inventory to be made available for each programmatic deal. The possibility to target both diverse and segmented audiences can bring greater ROI to your advertising spend.
Engage young audiences
Cities are home to a growing group of dynamic, influential and affluent people who are spending more and more time outside the home.
Outdoor media remains the key channel for engaging these urban audiences, delivering strong reach, high frequency and powerful impact across their entire movement pattern — all day, every day.
Influence commuters
As cities grow, mobility increases and many people are constantly on the move. Bauer Media Outdoor reaches these mobile audiences with strong, impactful media in key transport environments such as the metro, trains and the airport. Here, we ensure that brands gain attention in the moments when commuters are most receptive, turning everyday journeys into valuable points of contact.
Online shoppers
By combining intelligent targeting, relevance and creativity, Bauer Media Outdoor enables brands to create powerful outdoor campaigns for consumers in Denmark’s busiest shopping and travel environments.
Our Outoor-network reaches audiences close to the point of purchase and helps brands influence decisions and strengthen brand preference both offline and online.
Copenhagen Airport
Bauer Media Outdoor gives brands direct access to attractive target groups that are both international and ready to buy.
From arrival to gate, we create impactful exposure opportunities that combine high visibility, premium locations and maximum stopping power in an environment where outdoor media truly gets noticed.
