CIFF × Bauer Media Outdoor

We are proud to be CIFF’s Official Media Partner. Copenhagen International Fashion Fair is one of the leading B2B fashion platforms in the Nordics, bringing together international and Danish brands in Copenhagen during Copenhagen Fashion Week.

Outdoor is a natural medium for fashion - creating visibility and attention where fashion becomes part of the city’s visual landscape. Through outdoor media, fashion brands can engage consumers directly in public spaces and inspire action, such as shopping on the go, enabling inspiration to be converted into real-time purchases.

The partnership with CIFF is built on this natural synergy and gives fashion brands the opportunity to be present where people move - before, during, and after the fair. Through Bauer Media Outdoor’s nationwide network of digital and classic outdoor formats, we deliver solutions that can be scaled from tactical awareness to strong, measurable reach. At the same time, brands can activate consumers through clear calls to action, such as shopping on the go, and connect the trade fair experience with the city’s public spaces.

Commenting on the partnership, Sofie Dolva, Director at CIFF, says:

“The partnership with Bauer Media Outdoor is a natural step in CIFF’s ambition to offer more holistic and value-creating solutions for our brands and partners. By integrating outdoor media as part of our 360-degree activations, we can create greater visibility, stronger storytelling, and use the cityscape strategically - both during fashion week and in the surrounding period. We look forward to collaborating with Denmark’s largest outdoor media provider, whose strong digital presence gives us new opportunities to create coherent and highly visible brand narratives in and around Copenhagen.”‍

Read more about the partnership with CIFF here