For 3, the campaign is about strengthening awareness of their products and maintaining a consistent presence in a category where decision-making processes often take time. The central location in the transfer tunnel makes it possible to reach people where they already are - and where the brand can make a strong impression.

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“It almost feels like a small encounter with our brand,” says Casper Clemmensen, Media Manager at 3 Denmark. “The collaboration with Bauer Media Outdoor came naturally. We already have a strong partnership, and when this placement became available, it was an obvious opportunity to seize.”

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‍A new format with maximum visibility

The transfer tunnel at Copenhagen Central Station is one of Bauer Media Outdoor’s newest formats - a space offering full dominance and maximum attention, serving as the “First & Last Touch” on the journey. 3’s creative material was developed specifically for this environment, opening up new ways to communicate the brand message. The combination of classic and digital surfaces ensured a strong and cohesive brand experience with maximum visibility in one of the country’s busiest transit hubs.

Branding-elementerne included

• Branded walls in the transfer tunnel at Copenhagen Central Station: large-format surfaces with maximum visual impact
• Play Adshel: digital screens with message activation

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‍A brand experience with maximum impact

For 3, physical presence is an important part of the marketing mix. The outdoor format not only provides broad visibility, but also creates a sense of calm in the communication - something that can be difficult to achieve in other media channels. The campaign in the transfer tunnel is a clear example of how strategic placement and creative execution can elevate a brand experience beyond the ordinary.

Contact us for more information about this format.

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Pia Walther Jensen

Client Manager

pia.walther-jensen@bauermediaoutdoor.com

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Rasmus Lundorff

Senior Manager Create & Engage

rasmus.lundorff@bauermediaoutdoor.com

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