

Fame
Play Adshel screens throughout Denmark and in unique locations in Copenhagen Metro and Copenhagen Airport
Fame is for brands that want more than just to be seen. It’s out-of-home that dominates the space, captures attention in seconds and creates experiences people remember.
An even more powerful way to bring campaigns to life is to combine Fame with brand activation, where high passenger flow creates contact and a tangible experience that makes the message more personal.
From the iconic surfaces in the Copenhagen Metro to powerful placements at Aarhus Central Station, Fame brings together the largest, most immersive and creative formats in Denmark:
- Metro Domination
- Metro Screendoors
- Metro Banners
- Spectacular
- Brand Activation

Metro Domination

Station Domination
High visibility, exclusive premium presence and strong engagement at selected stations.

Transfer Tunnel
A brand universe that elevates the campaign through the synergy between outdoor and digital outdoor, creating maximum experiential impact.
Screendoors
High impact with long-lasting exposure. Create standout visibility by using the metro’s platform screendoors. Here, every passenger passes right by your message, ensuring eye-catching attention and a campaign no one can miss.

Metro Banners

Wall Banner
Wall Banners create high-impact local visibility in the Copenhagen Metro. The large format reaches 5.2 million passengers in one week and gives brands strong attention in one of the city’s busiest areas.

Dobbelt Sidet Banner
At the stations Bella Center, Sundby, Ørestad and DR Byen, the banners are placed by the stairways, where passengers naturally direct their gaze. This delivers strong visibility and an effective point of contact.
Brand activation
Strengthen your campaign with brand activation and sampling, where a constant, high passenger flow provides maximum contact. Sampling makes the product tangible and creates a stronger connection between the message and the experience.
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Spectacular
Large formats, strong presence and unique locations that create maximum visibility in environments with a constant flow of people – both travellers and passers-by. This is outdoor when the ambition is high impact and strong brand ownership.




