National Reach
When the goal is nationwide visibility and maximum reach.
National Reach gives brands the opportunity to be present across Denmark with high frequency and documented coverage – through a strong mix of:
- Digital National
- Adshel National
- Railboards National
Bauer Media Outdoor has Denmark’s largest digital outdoor network with national coverage, giving brands a unique opportunity to be visible everywhere in the country with high frequency, strong visibility and proven impact.
Digital National
Over 2.6 million Danes are exposed to digital out-of-home media over 14 days. Young adults aged 15–30 are particularly well represented: 624,000 see our digital media every week – significantly more than the 396,000 who are exposed to advertising on TV.
Adshel National
Our national Adshel series sets new standards for reach: in just 14 days it reaches 4.3 million Danes, equivalent to 82% of the population – a unique opportunity for massive nationwide visibility.
Railboards National
Railboards generate strong attention and high message frequency in DSB’s platform environments, where passengers are in a waiting position and therefore exposed to the message for an extended period of time.
