Adshel
Visibility that drives results with Denmark’s leading outdoor media provider
Adshel is Denmark's most effective and versatile outdoor media, ideally designed to create instant awareness and maximise your brand's visibility.
With Bauer Media Outdoor's strategically placed screens, you can reach your target audience exactly where and when it matters most - whether you want nationwide exposure or targeted communication in specific areas.
Bauer Media Outdoor has a wide variety of Adshel, backlit display cases, digital screens and Programmetik.
Why you should choose Adshel
Proven impact
- High visibility 24/7 at eye level
- High repetition effect on daily routes
- Strong recall effect that reinforces other media
- Cost-effective contact price
Flexible solutions
- National or local campaigns
- Build your campaign around specific events
- Customise according to target audience, budget and objectives
Creative possibilities
- Innovative customised solutions
- Creative utilisation of the format to create a stopping effect
- Technical print options that attract extra attention
Adshel National
Achieve invaluable national visibility with premium billboards strategically placed throughout Denmark. From busy city centres to major traffic hubs, Adshel National ensures your message reaches millions of people every day.
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Adshel Greater Copehagen
Dominate the metropolitan area with targeted placements in Denmark's most affluent region. Adshel Greater Copenhagen gives you exclusive access to the city's busiest areas and most attractive target groups.
Adshel Address
Empower your campaign and drive activation. Our adshel media packages are organised in networks to maximise coverage and frequency, either as fixed media packages or flexible solutions
Adshel POI
Strategically place your message within 250 metres of the exact locations that matter most to your business. Adshel Address ensures your brand is visible exactly where consumers make their purchasing decisions.
Adshel Municipality
Precise location selection for your campaign and influence the purchase decision at the crucial moment
Eco-friendly materials
We work with Bille's printing company, which is Nordic Ecolabelled, FSC and climate neutral.
Responsible production
The paper is Nordic Ecolabelled and produced at Grycksbo paper mill with CO2-neutral production.
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Complete recycling
At the end of the campaign period, we recycle all posters to give the material a new life.
Special guidelines for lending companies and gaming providers
In accordance with Law No. 801 of 09/06/2020, also known as the ‘Quick Loan Law’ (L 149), Bauer Media Outdoor has implemented specific guidelines to ensure responsible marketing in our media.
In order to protect particularly vulnerable consumer groups and comply with the intentions of the legislation, we have introduced the following restrictions:
Loan companies and gaming/betting companies are not permitted to advertise simultaneously on our Adshel surfaces, in our shopping centres (malls) or on our metro and street surfaces. This is to avoid a situation where consumers are exposed to both loan opportunities and gambling offers at the same time, which could potentially lead to inappropriate financial decisions.
Even stricter rules apply in our airport areas, where gambling providers and betting companies are not allowed to advertise at all. This is in line with international guidelines for responsible marketing in transport hubs.
These guidelines are part of our commitment to ensuring that our advertising spaces are used in a socially responsible manner that respects both the law and the interests of consumers.