Adshel (POI)
Outdoor advertising where decisions are made
Capture the consumer at the decisive moment
Adshel POI (Point of Interest) strategically places your message within 250 metres of key areas of interest such as supermarkets, educational institutions, bus stops and selected stores. Here you meet the consumer right before the purchase decision is made.
Flexible solutions for all needs
- National and regional packages tailored to your target audience
- Fine-meshed segmentation tool Clear View for precise targeting
- Backlit display cases with day/night and 3D effect options
- Low contact cost with continuous visibility
Our POI locations are particularly effective in:
- Retail - Supermarkets, shopping centres and retail chains
- FMCG - Strategic locations near grocery stores
- DIY stores - Reach the DIY segment at the moment of purchase
- Cinemas - Place your message at popular entertainment venues
- Automotive - Strategic locations near car dealerships
- Transport - Metro stations and major transport hubs
Boost your overall marketing impact
Adshel POIs act as the perfect complement to TV campaigns with a valuable recall effect. Create this recall close to the point of purchase and optimise your overall marketing efforts.
Advanced target group optimisation
With Bauer Media Outdoor's fine-grained segmentation tool, we can identify and target communications to the exact demographic groups you want to reach - whether it's based on income, age, interests or spending patterns.
Our expertise, your success
It should be easy for you when you buy media from us. That's why it's in our interest that you leave the production of posters to us. That's why it's easy and safe to leave the production of your posters to us - or you can choose to do it yourself. It's up to you.
Bauer Media Outdoor is responsible for printing materials
We now offer printing on 100% recycled paper, which is FSC-certified and fully recyclable, using water and plant-based inks. We encourage you to consider this option, whether you plan to print through us or not. Contact us or your specialist for more information on how your campaign can be delivered using this method.
Advertiser is responsible for printing materials
If you choose to produce your Adshel Classic campaign yourself, we have created a complete guide with specifications, templates and delivery information. Here you'll find everything you need to ensure that your material fulfils the technical requirements and is delivered correctly so that your campaign has the optimal visual impact in the chosen locations.