Advertiser or Agency is responsible for printing adshel campaign materials
If you choose to handle the production of your adshel campaign yourself, we have created a comprehensive guide with specifications, templates and delivery information. Here you will find everything you need to ensure that your materials meet the technical requirements and are delivered correctly, so your campaign achieves optimal visual impact at the selected locations.
Adshel
Format: 1:1 / H175 x W118.5 cm
Crop marks: 5 mm bleed.
Resolution: min. 150 ppi.
Visible area: H171 x W116 cm
Text and images
Must be placed within showing format and all materials must be delivered in high-resolution formats according to our technical specifications.
Material/Quality
- 150 g. G-print
- When posters are printed in offset, we recommend 3-colour support print on the reserve
- Convert all colours to CMYK - Coated Fogra39
Marking
- PDF in 1:1.
- Resolution: min. 150 dpi.
- File(s) must contain cropmarks. Bleed: 5 mm.
- Colours: Convert all colours to CMYK - Coated Fogra39.
All originals must be marked with the brand name, campaign week (uge), and if there are multiple motifs, they must be named A, B, C, etc. Example: "Bauer Media Outdoor U2 A".
Place the marking in the space between the print area and the visible area in two positions: horizontally in the top right and vertically in the bottom right (see outline). Write the marking in uppercase so that the text is around 1 cm high at full size.
Deadline
If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign.
Completed printed material must be delivered to Bauer Media Outdoor at the latest at 7 AM, 4 working days before the start of the campaign.
A low-res file (of all motifs) of the campaign layout must be sent to us at the latest at 8 AM, 7 working days before the campaign start. This shall be sent by e-mail to secure correct posting, execution, and quality on your campaign. Please name the file(s): Order number_Client_Campaign week_Media_motif number and write that it is about the campaign layout and the posting of the campaign.
Delivery notes
Delivery of print-ready material:
Posters are to be delivered flat balanced and trimmed to format.
Address: Bauer Media Outdoor, Betongvägen 4a, 142 50 Skogås, Sweden
Delivery note must include
- Customer name
- Campaign week(s)
- Number of posters
- Illustration of layout
- Number of motifs - if multiple motifs, posters must be delivered with clear separation - each motif on each pallet - labelling period - all in one package.
Upload
Please use this link to upload print-ready files and campaign materials.
Design guide
Creating the perfect outdoor campaign for an audience on the move.
Need help?
Our team is here to make sure your campaign meets all requirements and delivers the best possible results. Contact us for support with delivery specifications or campaign optimisation.
