Adshel Address
Precise placement, maximum power
Campaigns for exact locations
Adshel Address allows you to choose the exact addresses and locations where your message will be seen. With thousands of well-visited locations in almost 200 municipalities, you can tailor your campaign to your specific target audience.
Strategic placement where it counts
Bauer Media Outdoor's Adshels are placed in the most attractive locations:
- Shopping centres where people shop and make purchasing decisions
- Grocery stores in everyday shopping situations
- Public transport where commuters have time to see your message
- Selected streets with high traffic and visibility
Maximum visibility and recognition
With Adshel Address, you ensure high exposure of your message through optimised contacts (VAC - Visibility Adjusted Contacts). This means that your advertising can be measured and documented by how much it is seen by the right people in the right places, maximising both visibility and brand recognition.
Adshel Address is the ideal solution for brands that want to:
- Build local awareness and presence
- Target specific geographical areas
- Maximise the impact of limited marketing budgets
- Complement national campaigns with local activation
Advanced audience optimisation
With Bauer Media Outdoor's fine-grained segmentation tool, we can identify and target communications to exactly the demographic groups you want to reach - whether it's based on income, age, interests or spending patterns.
Our placements cover, among others:
- Retail - Supermarkets, shopping centres and retail chains
- FMCG - Strategic locations near grocery stores
- DIY stores - Reach the DIY segment at the moment of purchase
- Cinemas - Place your message at popular entertainment venues
- Automotive - Strategic locations near car dealerships
- Transport - Metro stations and major transport hubs
Our expertise, your success
It should be easy for you when you buy media from us. That's why it's in our interest that you leave the production of posters to us. That's why it's easy and safe to leave the production of your posters to us - or you can choose to do it yourself. It's up to you.
Bauer Media Outdoor is responsible for printing materials
We now offer printing on 100% recycled paper, which is FSC-certified and fully recyclable, using water and plant-based inks. We encourage you to consider this option, whether you plan to print through us or not. Contact us or your specialist for more information on how your campaign can be delivered using this method.
Advertiser is responsible for printing materials
If you choose to produce your Adshel Classic campaign yourself, we have created a complete guide with specifications, templates and delivery information. Here you'll find everything you need to ensure that your material fulfils the technical requirements and is delivered correctly so that your campaign has the optimal visual impact in the chosen locations.