Digital Outdoor

Play Adshel screens throughout Denmark and in unique locations in Copenhagen Metro and Copenhagen Airport

Digital Outdoor builds on the same strong foundations as classic outdoor, but adds a whole new dimension of possibilities and impact. Play Adshel are displays that allow you to deliver effective outdoor campaigns that are dynamic and data-driven. From countdown to launch to promoting real-time product availability in-store, the creative possibilities are endless. "Moments of Truth studies have proven that using contextually relevant communication increases campaign effectiveness by an average of +17%.

Full motion content and dynamic messaging

On digital screens you can:

afkode detaljer
forstå komplekse budskaber
huske kommunikationen engagere sig i visuelle elementer

Play Adshel allows your brand to:

Create relevance that hits the spot

Changing motifs catch the eye far more effectively than static adverts. Movement creates natural attention and ensures your message is not overlooked in the busy cityscape.

With Digital Outdoor, you can customise your message in real time:

Premium perception strengthens your brand

Digital Outdoor is seen as an innovative and premium format. Brands that choose digital outdoor are automatically perceived as more forward-thinking and technologically advanced - a valuable brand advantage in today's market.

Play National gives you broad exposure in VAC Contact's strongest environments - Metro, Street, Malls and Airport (departure). This powerful media product is ideal for creating awareness of your brand or message across various high-traffic areas.

Flexibility

With up to 10 different 10-second spots, you can customise your campaign exactly as needed. You'll have the freedom to vary your message and engage different audiences by using different material adapted to each specific context.

Effective pricing

With an attractive CPM, we make your marketing budget last longer without compromising on quality.

For all budgets

Play National is the ultimate Run of Network product, catering for all budgets while delivering a high number of contacts and top-class media quality. Regardless of campaign size, you get access to a broad and engaged audience across Denmark's busiest areas.

Unique locations

Play Adshel gives you broad exposure in powerful environments and is ideal for creating awareness across different high-traffic areas.

Play Metro

Meet your target audience in their daily commute through the Copenhagen metro. Reach thousands of consumers in a focused environment where your message gets optimal attention during the journey through the city.

Play Airport

Capture travellers at Copenhagen Airport. The airport environment provides access to an internationally orientated audience with time to engage with your message.

Play Mall

Communicate directly with shopping consumers in the country's largest shopping centres. Meet your target audience in a shopping atmosphere where they are open to inspiration and new products.

Play Street

Make an impression in the centre of city life on Denmark's busiest streets. The street format ensures maximum visibility and impact as your audience moves through urban environments with high pedestrian traffic.

Digital or dynamic campaign?

All digital campaigns can be either digital or dynamic.

Digital campaigns

The campaign remains unchanged throughout the campaign period. You upload short .mov or .mp4 files to us in advance, which we display at agreed times during your campaign period.

Dynamic campaigns

Dynamic campaigns, as the name suggests, are campaigns that are constantly evolving. The material for such a campaign is delivered as a URL, where you can change the content yourself during the campaign period.

Play Dynamic HTML/HTLM5

We have gathered everything you need for your digital campaign, from browser versions, resolution and formats.