Railboards

Strategic placement for maximum visibility

Railboards are carefully selected and positioned along the platforms to ensure optimal exposure. Each station is planned with the right number of formats, ensuring every Railboard achieves maximum visibility among passengers both in motion and while waiting. Capture the full passenger flow from arrival to departure, ensuring repeated and consistent brand exposure throughout the platform environment.

Ideal for both simple and complex messages

With a large format of 241 × 120 cm, Railboards offer strong creative flexibility and are well suited for both simple and more detailed messages. The extended dwell time on platforms allows passengers the time to:

• absorb visual details
• understand more complex messages
• remember the communication
• engage with creative elements

High attention and strong message frequency

In the platform environment, passengers often spend time waiting, creating a prolonged and relatively undisturbed exposure moment. This enables:

• high frequency: as messages are seen multiple times within the same passenger flow
• strong attention: supported by a focused and contained visual environment
• brand ownership: as Railboards occupy the space and dominate the field of vision

Railboards are particularly effective for campaigns that require clarity, depth, and high recall. Combining impact, control, and proximity, they represent one of the most powerful formats for creating strong and lasting outdoor brand experiences.