Formats

• Wall A: 514 x 1965 mm x 1 asset  & 1090 x 1965 mm x 5 assets
• Wall B: 1090 x 1965 mm x 6 assets
• Wall C:  16261 x 2814 mm x 1 asset
• Digital Adshel, view the digital specifications here.

Downloads

Always review the specific formats before starting your creative work. Dimensions, technical requirements, and design guidelines vary across assets. Each format includes detailed design guides, installation visuals, dimensions, and ready-to-use InDesign templates.

• Guidelines
• Ready-to-use InDesign Template

Specifications

• Text: Vectorized
• Base color: Bled to the edges
• Layout: 1:10 scale
• Crop marks: 1 mm bleed  
• Min. resolution: 500 ppi
• Images: All Colours must be converted to CMYK - Coated Fogra39

Design guidelines

Before starting creative development, carefully review dimensions and design, as each wall must be adapted correctly.

All assets for Wall A and Wall B are divided by a 7,5 mm gap. Images and text may extend across the gap, but any content positioned directly within the gap will not be visible once installed. To maintain the impression of one continuous design, elements should continue seamlessly across the gap. All text and logos must be placed at least 100 mm from the edge to avoid cropping and ensure readability.

Wall C includes four small cut-out areas, indicated in the ready to use template. These sections are not part of the visible display surface, and any artwork placed within them will be removed during installation. Ensure that no essential visuals, text, or logos are positioned in these areas.

Production & Deadline

• Format: Please deliver one print-proof PDF containing all the pages in correct order (page 1 left → end of track), along with an overview.
• Deadline:  ltest 15 working days before the start of the campaign.

Responsibility

It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.

Co-branding

If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign

Special guidelines

‍In regards to the “quick-loan law” (Act No. 801 of 09/06/2020), simultaneous advertising for gaming operators, betting companies, and lending businesses is not permitted in the same period as advertising for financial companies. This is part of BMO’s commitment to responsible marketing.