Design Guidelines

The Copenhagen Metro provides a unique opportunity to display a large-format banner at selected stations, capturing an audience in motion along the escalators in a premium, uninterrupted space. The wall features a smoke detector, so a cut-out must be included in your design for proper sensor visibility. Keep visuals and messages clear and bold, and use the provided InDesign template to ensure correct placement of the smoke detector marker.

Specifications

Format

• 4500 x 5500 mm (24,8 m²)

‍Smoke decetor placement

• 2630 mm from the top edge
• 2075 mm om the right edge

Maintain a minimum 100 mm clearance around the sensor area in your artwork to ensure functionality and compliance.

‍Technical Requirements

• Text: Vectorized ‍
• Base color: Bleed to the edges‍
• Layout: 1:10 scale ‍
• Crop marks: 10 mm bleed ‍
• Min. resolution: 500 ppi ‍
• Images: All colors must be converted to CMYK – Coated Fogra39 ‍

Material‍

Mesh, high-quality matte finish.

Tempalte

The InDesign template includes a marker indicating the smoke detector position. Use this marker as a guide when creating your design, and remember to remove the smoke detector marker before final export.

• Template (InDesign)
• Mockup (InDesign)

Delivery notes

• One print-ready PDF of the wall banner without smoke detector
• One separate PDF mockup including the smoke detector
• File naming: OrderNumber_Client_CampaignWeek_Media

‍Deadline

All files must be uploaded to Bauer Media Outdoor no later than 15 working days before the campaign start date.

It is the advertiser’s responsibility to ensure that the layout and design comply with the Danish Marketing Act, do not infringe any third-party intellectual property rights, and meet the stated specifications. See our general business terms for more information.