Format D covers a number of key stations on the Copenhagen Metro and is characterized by high passenger volumes, giving advertisers strong, close exposure at some of the busiest hubs - including Nørreport, which is Denmark’s most-used station.
For Format D, which includes two tracks, the same creative will normally be applied across both tracks. However, if the creative differs between track 1 and track 2, please provide 2 files and 24 assets in total.
Please deliver one print-ready PDF containing all pages in the correct order (page 1 on the left through to the end of the track), together with a separate mockup, no later than 15 working days prior to the start of the campaign.
It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.
If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign
In regards to the “quick-loan law” (Act No. 801 of 09/06/2020), simultaneous advertising for gaming operators, betting companies, and lending businesses is not permitted in the same period as advertising for financial companies. This is part of BMO’s commitment to responsible marketing.
Antal og opdeling
Der skal produceres 12 formater pr. spor. Bemærk dette kun er gælder for sceen doors (6 formater á 2 stk.). Platformen har to spor, derfor i alt 24 formater.
Print
Upload senest 15 arbejdsdage før kampagnestart.
Digital
Upload senest 3 dage før kampagnestart NB: For HTML-løsninger skal materialet leveres minimum 10 arbejdsdage før kampagnestart.
Hvis I planlægger at annoncere i samarbejde med et andet brand, skal vi vide besked senest 4 uger før kampagnestart.
Det er annoncørens ansvar at sikre, at layout og design overholder markedsføringsloven, ikke krænker tredjeparts immaterielle rettigheder, og at materialet lever op til de angivne specifikationer. Se vores generelle forretningsbetingelser for yderligere information.
Our team is here to make sure your campaign meets all requirements and delivers the best possible results. Contact us for support with delivery specifications or campaign optimisation.
Creating the perfect outdoor campaign for an audience on the move.
Please use this link to upload print-ready files and campaign materials.
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