Downloads

• Guidelines ‍(PDF)‍
• Template (InDesign)
• Mockup (InDesign)
• Help files

Each track requires 52 assets

For Format U Bella center, which includes two tracks, the same creative will normally be applied across both tracks. However, if the creative differs between track 1 and track 2, please provide 2 files and 104 assets in total

• U1: 1185 x 1010 mm, 2 assets (Panel)
• U2: 1010 x 1010 mm, 26 assets (Panel)
• U3: 550 x 1010 mm, 12 assets (Panel)
• U4: 1060 x 1010 mm, 12 assets (Dør)

Specifications

• Text: Vectorized
• Base color: Bled to the edges
• Visible area: Design is visable from both sides
• Layout: 1:1 Scale
• Crop marks: 10 mm
• Min. Resolution: 150 ppi.
• Images: All Colours must be converted to CMYK - Coated Fogra39

Production & deadline

Please deliver one print-ready PDF containing all pages in the correct order (page 1 on the left through to the end of the track), together with a separate mockup, no later than 15 working days prior to the start of the campaign.

Your print file will automatically be used for both tracks. If you require different creatives for each track, please provide 2 separate print-ready PDFs containing all 52 pages in the correct order, starting from the left. Please include “Track 1” and “Track 2” in the file naming.

Responsibility

It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.

Co-branding

If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign

Special guidelines

‍In regards to the “quick-loan law” (Act No. 801 of 09/06/2020), simultaneous advertising for gaming operators, betting companies, and lending businesses is not permitted in the same period as advertising for financial companies. This is part of BMO’s commitment to responsible marketing.