Transfer Tunnel, Copenagen Central Station
The target audience has time to absorb your message while walking between platforms and regular commuters see it repeatedly, strengthening brand recall. The unique surfaces provide opportunities for creative solutions and messaging.
Formats
- Wall 1: 2815 x 6030 mm
- Wall 2: 2815 x 3725 mm
- Wall 3: 2815 x 5780 mm
- Wall 4: 3715 x 12710 mm
- Wall 5: 3715 x 12710 mm
- Wall 6: 2815 x 6330 mm
Downloads
Always review the specific formats before starting your creative work. Dimensions, technical requirements, and design guidelines vary across assets. Each format includes detailed design guides, installation visuals, dimensions, and ready-to-use InDesign templates.
Specifications
- Text: Vectorized
- Base color: Bled to the edges
- Visible area: Design is visable from both sides
- Layout: 1:10 Scale
- Crop marks: 1 mm
- Min. Resolution: 500 ppi.
- Images: All Colours must be converted to CMYK - Coated Fogra39
Design guidelines
The Metro Transfertunnel at København H (Copenhagen Central) consists of six individual walls with integrated elements such as spots and travel card scanners. The full setup also includes two digital screens.
Before starting creative development, review the dimensions and layout of each wall.
Wall 1 & Wall 6: Includes digital screens. Avoid placing important design elements in these areas, as they will be cut out during production. Please see Digital Outdoor: Play Adshel for content and technical requirements.
Wall 2: Contain signs and Wall 3: Contain signs and travel card readers. Make sure no essential visuals, text, or logos are positioned over these elements.
Wall 4 & Wall 5: Include travel card readers and feature a cut contour (SPOT color) layer. Keep the SPOT layer active and ensure only the SPOT color is included in it. This defines the cutting path used during installation.
Production & Deadline
- Format: Please deliver one print-proof PDF containing all the pages in correct order (page 1 left → end of track), along with an overview.
- Deadline: ltest 15 working days before the start of the campaign.
Responsibility
It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.
Co-branding
If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign
Special guidelines
In regards to the “quick-loan law” (Act No. 801 of 09/06/2020), simultaneous advertising for gaming operators, betting companies, and lending businesses is not permitted in the same period as advertising for financial companies. This is part of BMO’s commitment to responsible marketing.
Upload
Please use this link to upload print-ready files and campaign materials.
Design guide
Creating the perfect outdoor campaign for an audience on the move.
Need help?
Our team is here to make sure your campaign meets all requirements and delivers the best possible results. Contact us for support with delivery specifications or campaign optimisation.
