Bauer Media Outdoor x Headspace

At Bauer Media Outdoor, we believe our platform can be used for more than advertising.

As part of Platform for Good, we support initiatives that make a real difference - and we are proud to collaborate with Headspace Denmark on the #SlukSammen campaign.

Headspace works tirelessly to strengthen young people’s mental well-being - an area that deserves far more attention. With a strong presence in many of the same municipalities where we operate, it feels natural to support their work and contribute locally, right where we meet people in their everyday lives.

The #SlukSammen campaign encourages Danes to put their phones away on September 21 - and instead be present together. A simple but important message that we are helping bring to life in the cityscape.

The collaboration was kickstarted with an inspiring meeting with Poul Nyrup Rasmussen, who for many years has been an important voice for mental health and young people’s well-being.