Clear Channel has secured the advertising rights in the Copenhagen Metro. The exclusive 4-year contract was secured after an extensive tender process and strengthens Bauer Media Outdoor's position as Denmark's largest provider of outdoor advertising.

"We are extremely proud and happy to once again be entrusted with the advertising rights for the Copenhagen Metro. It's no secret that the metro means a lot - both to us, but also to our customers, and ultimately the thousands of passengers who use the metro every single day.

^{Karsten Rask Mikkelsen, Country Manager at Bauer Media Outdoor in Denmark}

A modern network in development

The contract secures Bauer Media Outdoor the advertising rights to the 39 stations in the metro network, which annually serves +70 million passengers and covers large parts of the Copenhagen area. An extension to Sydhavnen/Valby is already underway. The new line is set to open in 2024 and will add five more stations to the network.

Karsten Rask Mikkelsen continues: "We look forward to working closely with Metro Service and continuing the development of Copenhagen's most attractive outdoor environment for the benefit of passengers and advertisers."

Metro Service A/S has chosen Bauer Media Outdoor as its exclusive partner to handle the advertising rights in the metro, following an extensive tender process. Bauer Media Outdoor has a strong track record of managing and innovating outdoor advertising in urban environments and metro networks across Scandinavia. We are therefore confident that together we can take the metro's advertising offer and passenger experience to the next level.

^{Johanne Boelskov, Contract & Tender Manager at Metro Service A/S}

Digital presence in the capital

The network consists of approximately 240 traditional print and digital displays, as well as creative advertising surfaces, such as high-impact formats and custom-built installations. The deal is set to start at the end of September.

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A strong position

Copenhagen Metro is the second major private contract Bauer Media Outdoor has won in just one year, which means Bauer Media Outdoor has now significantly strengthened its Danish advertising offering to cover premium locations in urban environments and shopping centres across the country, Copenhagen Airport and now Copenhagen Metro.

"With the addition of Copenhagen Metro and Copenhagen Airport, we can really connect Scandinavian travellers and Copenhagen commuters with brands from around the world. At the same time, we have laid the foundation for developing our future offerings in Denmark and Scandinavia.

^{‍ concludes Karsten Rask.}