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Brand activation

Bring your campaign to life in the metro with brand activation and sampling, where a constant and high passenger flow ensures maximum exposure.

Strengthen your campaign with brand activation and sampling directly in the metro, where a constant and high passenger flow provides maximum exposure. Sampling makes your product tangible and creates a stronger connection between message and experience.

The metro’s central hubs offer flexible activation opportunities and logistics-friendly facilities, including storage rooms for products and materials. Activations can also be aligned with purchase moments for example, positioned near beauty departments in Magasin to support call-to-action and increase conversion.