Unleash the full potential of dynamic campaigns on Play Adshel

In a world where consumers are constantly bombarded with static advertising messages, dynamic campaigns stand out by offering timely, relevant and personalised communication. On all our Play Adshel formats, we open the door to a world of creative possibilities that can transform your campaign from ordinary to extraordinary.

What are dynamic campaigns?

Dynamic campaigns are, as the name suggests, constantly evolving campaigns. The material is delivered as a URL where you can change the content yourself during the campaign period. This gives you the freedom to adapt your message based on factors such as weather, time of day, events or even target audience behaviour. Imagine a campaign that automatically adapts to the environment and situation. That's exactly what Snickers did with their innovative approach: At temperatures above 22 degrees, their Play Adshel campaign showed refreshing ice cream, while temperatures below 22 degrees triggered the display of their classic chocolate bar.

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Create excitement with countdowns

Another effective use of dynamic content is countdowns, which build anticipation and engagement. Tuborg has mastered this technique with their 'Sunset' countdown and the popular Juletuborg countdown, which builds excitement and anticipation among consumers. Countdowns create a sense of immediate need and relevance that is difficult to achieve with traditional static campaigns.

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Benefits of dynamic campaigns

Increased relevance: Adapt your message to weather, time, events and other contextual factors

Improved engagement: Capture consumers' attention with content that changes and creates interest

Optimised ROI: Get more out of your advertising budget by showing the right message at the right time

Flexibility: Make changes in real-time without the need to re-produce material

Creative freedom: Explore new creative possibilities not available with static content

Get started with dynamic campaigns

Our expert team is ready to help you realise the full potential of dynamic campaigns on all our Play Adshel formats. Whether you want to implement weather-based content, countdowns or other creative solutions, we can guide you through the entire process. Contact us today to learn more about how dynamic campaigns can take your next outdoor campaign to the next level.