Copenhagen Airport is one of the busiest in the Nordic region and is considered by many to be a world-class airport. The same goes for the range of advertising space, which includes an extensive digital network, large impact formats and brand installations placed in high foot traffic locations. As an airport media provider, we are always looking for ways to innovate and optimise our offering to advertisers and March was a month of development for Bauer Media Outdoor media at Copenhagen Airport, where two new high impact formats saw the light of day.

Digital Dominance

As an addition to the digital network, we launched an almost 19m2 digital screen, strategically placed just above the entrance to Pier B. The large screen allows brands to take full ownership and ensure high visibility to the 4 million passengers who fly from Pier B every year.

The location ensures an unobstructed view from all angles as you move towards your gate. A unique position for brands at Copenhagen Airport.

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A natural part of the surroundings

In Pier A, we introduced the new 31 metre long firewall. The new Brand Wall is a format that integrates beautifully into the surroundings and follows the architecture of the airport, giving the campaign a more organic look and making passengers curious. The modern expression creates a sense of unity in the campaign.