Excellent customer satisfaction 96% of customers would recommend Bauer Media Outdoor

A comprehensive customer analysis shows that Bauer Media Outdoor has a very strong position in the Danish market with impressive results across all key parameters. The results of the analysis emphasise our position as the preferred partner for outdoor advertising in Denmark, and our customers are more than satisfied - they are enthusiastic. A full 96% of our customers would recommend Bauer Media Outdoor to others in the media market. This extraordinarily high figure is a testament to the trust and partnership we have built with our customers over the years.

What matters most: Coverage and impact

When Danish companies choose an outdoor provider, two factors stand out. 81% of customers believe that coverage is important, and a whopping 58% rate it as very important. Bauer Media Outdoor delivers in this area with our extensive network of strategically placed media across Denmark, and equally important is impact, with 82% saying it is important and 41% calling it very important. Our focus on creating visible, impactful campaigns that create real value for our advertisers is clearly reflected in these figures.

Credibility and reliability at the centre

Trust is the foundation of any strong business partnership. The analysis shows that 75% of customers believe that the credibility of the provider is important when purchasing outdoor advertising. Bauer Media Outdoor excels here, with 86% of customers believing that we are trustworthy, and our commitment to taking responsibility is also evident. 78% believe that Bauer Media Outdoor takes responsibility and 87% believe we keep our promises. This emphasises our dedication to delivering exactly what we agree with our customers.

Measurable results that count

The crucial question for any advertiser is, of course, whether their investment is yielding the desired results. We are particularly proud of the fact that 83% of our customers believe that campaigns with Bauer Media Outdoor have the desired effect. This figure confirms that our strategic approach to outdoor advertising creates real value for our partners.

Responsibility as a natural part of our DNA

At Bauer Media Outdoor, we are committed to taking responsibility and working purposefully with our role in society. A large part of the urban space entails a great responsibility, and we are aware that the vast majority of Danes encounter our outdoor media in their everyday lives. This is not only a benefit for our advertisers, but also for the whole of Denmark, and to give back to society, we return 50% of our advertising revenue to the cities. It is important to us that all processes before, during and after a campaign are environmentally friendly and contribute to a more sustainable future. We are committed to making a positive contribution to the environment and society and have therefore set clear goals for projects and partnerships that create well-being and security in the community. 69% of customers believe that Bauer Media Outdoor contributes to urban spaces and 30% recognise our social responsibility. This confirms that our efforts are noticed and appreciated.Environmental sustainability is less important While environmental sustainability and social responsibility are obviously important areas for us, the analysis shows that when choosing an outdoor provider, 27% believe that environmental sustainability is important. the analysis also shows that customers primarily focus on the direct business-related values. With 86% valuing valid data, 82% prioritising impact and 81% focusing on coverage, our strategic prioritisation of these core competencies is confirmed.

A strong position to build on

The results from this analysis confirm that Bauer Media Outdoor has a strong position in the Danish market. With 96% customer satisfaction, high recognition of our reliability and proven results that deliver the desired impact, we have created the foundation on which to build the future of outdoor advertising. We are proud of these results and see them as an expression of the dedication and professionalism that our entire team brings to every campaign. At the same time, we are fully aware that these numbers commit us to continue to deliver the high quality and strong results that our customers expect from us.