Denmark's first multi-perspective 3D outdoor campaign

The brief was to create something extraordinary and relaunch Starbucks Tripleshot in a way that would really stand out in the Danish market.

From proof of concept to breakthrough campaign

The timing was perfect. We had just completed a successful 3D project with our 3D partner Moving Images, where we tested 3D content in multiple perspectives in the transfer tunnel at Nørreport Station. This proof of concept was the start of something bigger.

With the experience from the previous project, we were able to present Arla and their media agency Dentsu with a concrete solution: the illusion of a floating Starbucks fridge filled with Tripleshot products, built around passing traffic and specific viewpoints depending on distance and location.

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Technical innovation in practice

The result was a complete Nørreport takeover consisting of:

• 3D deepscreen content in the transfer tunnel
• Screendoors Above format on Nørreport metro
• First campaign in Denmark with 3D/deepscreen content with more than one perspective in the same field of view

As Rasmus explains:

"The phrase 'never seen before' comes up a lot, and we don't always get it right - but when we do, something special happens. We built it using three different perspectives based on traffic and viewpoints - and it really stood out."‍

Fact box

• Client: Arla
• Brand: Starbucks Tripleshot
• Media agency: Dentsu
• Formats: Bauer Media Outdoor
• 3D partner: Moving Images
• Location: Nørreport metro and transfer tunnel
• Period: August 2024

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From creative collaboration to strong partnership

The Starbucks Tripleshot campaign shows how true partnership drives innovation. Despite the geographical distance - with Arla located in one part of Denmark and Bauer Media Outdoor in the other - the collaboration was exceptionally strong. All parties worked together, challenging conventional thinking and focusing on solutions rather than obstacles.

"What I value most about working at Bauer Media Outdoor is the creative trust we build with our clients," Rasmus explains. "When clients and their agency work so closely with us, challenge us and each other, and think of solutions together, that's when true innovation happens."

The success speaks for itself - Arla and Dentsu were thrilled with the result, proving that distance is not a barrier when there is true partnership and shared ambition.