Digital campaigns can be delivered as

• Static (still image), delivered as JPG or PNG, 72 ppi.
• Motion (image with movement), delivered as MOV or MP4 files.
• Dynamic (the content is dynamic and changes according to e.g. time of day, weather, etc.), delivered as a URL. View technical specifications for dynamic campaigns here.

Play Billboard Arrival & Play Billboard Departure

Format: 1920x1080 px

Definition: 16:9 (portrait format)

Screen size: 55'-98"

Export settings

Ad length: Playtime can be 5, 10 or 15 seconds. Please verify ad length in your order confirmation. A static is required (only for Play National/ Play Street) (.jpg/.png)

File format: .mov. or .mp4. (Static material is delivered as .jpeg or .png, 72 ppi.)

Codec: h.264.

Bitrate: Max 20 000 kb/s.

Framerate: 25 fps.

Name your files like this: Order number_Client_Campaign week_Media.

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Co-branding?

If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign.

QR codes

It is permitted to use QR codes in your advertisement. However, QR codes must be approved if the campaign period is more than 8 weeks. for further information, kindly reach out to your contact person.

Danish Marketing Act

It is the advertiser's responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications.

Deadlines for delivery

• Static material (JPG or PNG, 72 ppi): deadline for delivery is 3 working days before campaign start.
• Motion (MOV or MP4 files): deadline for delivery is 3 working days before campaign start.
• Dynamic material (URL): deadline for delivery is 10 working days before campaign start.

Special Guidelines for Lending Companies and Gaming Operators

In accordance with Act No. 801 of 09/06/2020, also known as the "Quick Loan Act" (L 149), Bauer Media Outdoor has implemented specific guidelines to ensure responsible advertising across our media platforms.

To protect particularly vulnerable consumer groups and comply with the legislative intent, we have introduced the following restrictions:

• Lending companies and gaming operators/betting companies may not advertise simultaneously on our Adshel surfaces, in our shopping centres (Malls), or on our metro and street surfaces. This is to avoid situations where consumers are simultaneously exposed to both borrowing opportunities and gambling offers, which could potentially lead to inappropriate financial decisions.
• In our airport areas, even stricter rules apply, where gaming operators and betting companies are not permitted to advertise at all. This aligns with international guidelines for responsible advertising in transportation hubs.

These guidelines form part of our commitment to ensuring that our advertising surfaces are used in a socially responsible manner that respects both legislation and consumer interests.