NewsEnters partnership with Copenhagen Airport for advertising rights

We are further strengthening our position with media at Copenhagen Airport from 2022 to 2026, continuing a very positive journey for us.

Karsten Rask Mikkelsen, CEO Bauer Media Outdoor Denmark Director Bauer Media Outdoor Denmark, says:

"We are extremely pleased that Copenhagen Airport has chosen us as the future operator for their advertising business. Copenhagen Airport is one of the leading airports in the world, both in terms of route network and passenger satisfaction, and we look forward to being able to offer strong impact solutions to our advertisers in the airport's impressive setting."

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This is an exclusive collaboration where we have the exclusive right to operate and offer advertising at the airport.

At Copenhagen Airport, Commercial Director Peter Krogsgaard is looking forward to the collaboration:

"After a good process with many bidders, Bauer Media Outdoor was chosen as the right advertising operator to take Copenhagen Airport's media offering into the future. Bauer Media Outdoor has extensive national and international experience in running and developing media programmes at airports," says Peter.

As a result of the new collaboration, we will invest in a significant upgrade and modernisation of the current media portfolio at the airport and make it even more attractive to future advertisers.

"It is our ambition to make Copenhagen Airport an absolute must-have location for brands that want to interact with the travelling public. In addition, advertisers can now communicate at Copenhagen Airport, Gardamooen & Helsinki Airport through one operator," says Karsten.

"We are in a very positive development, first with the inclusion of media in Index Denmark, which positions their platform as one of the largest national coverage media. This has been crucial to the outdoor market looking very bright in the second half of 2021 and in 2022, and comes from a greater transparency journey where documentation and credibility are at the top of the agenda. "This is appreciated by the market and will also be reflected in our media offering at Copenhagen Airport," says Karsten.

The new collaboration with Copenhagen Airport strengthens our already exceptional coverage with an even greater analogue and digital presence with the most attractive target groups. We look forward to continuing our journey to create the media of the future and increase market share in the coming years.